Combine your creativity with AI's power to design engaging and structured social media content.

Join this 90-min webinar to continue building your Marketing Strategy, boosting your knowledge and capabilities with the power of AI. 

In this sequel, Pablo will pick up from the last webinar where participants began building their marketing strategies with the help of AI. This  practical session will continue grow your AI and marketing toolkit with examples, tools, and state-of-art prompts.

If you missed the first session, you can catch up here.  The first webinar provided a template which you will need as part of this workshop. You will also need access to a generative AI tool, such as ChatGPT or Copilot Chat. 

By the end of this session, you will be able to:

• Describe the key components of an effective not-for-profit marketing strategy using a facilitator-provided template as a guide.

• Use a generative AI tool to draft content for selected sections of your marketing strategy, such as audience personas, key messages, or campaign ideas.

• Refine and adapt your draft strategy to suit your organisation’s goals, audience, and resources using practical tips shared in the session.

本課程旨在讓學員學會：

• Describe the key components of an effective not-for-profit marketing strategy
• Use a generative AI tool to draft content
• Refine and adapt your draft strategy